Writing Samples of Informative Essay on Culture

Writing Samples of Informative Essay on CultureMost people tend to shy away from writing samples of informative essay on culture. Perhaps they don't want to be negative, but if you're not positive that you can write a really good essay, you might not have the confidence that others who are confident in their writing capabilities would have. I, for one, am pretty sure that when it comes to writing essays, I'm the type of person who is not quite sure if I can do it.Perhaps in spite of my assurance that I can write well, my spouse says that I can do so well, but I'm just not getting it right, which could possibly be due to my lack of confidence. But what if you think you don't have the confidence you need to write an informative essay?Here's one piece of advice: get an accurate sample and create your own by taking it out of the sample. In other words, don't just write what you've heard. You'll have to be an expert at both sides of the ball in order to cover a topic effectively.Use your sample for a few drafts. Try to be sure that what you write is what you would actually say in a real discussion. If you feel the wordings need a few tweaks, try to revise them until you find a good balance.Finally, when you're done with your sample, go back and revise it a bit more in order to make sure that you have all the points covered. Perhaps you will find a passage that makes your point clearer or that clarifies the issue that you were trying to address in the first place.For example, perhaps you want to discuss the inherent conflict between a developed and developing culture. But, if you are not sure you can write about the situation, try to reframe it, maybe as a comparison or in terms of cultural evolution, perhaps by looking at some of the aspects of both cultures.You might also consider another model that I have heard of, a few decades ago, and use it to help you with some of the pitfalls to avoid in certain model. For example, there was one rule that I found, which stat es that if you get the same generalization in two different studies of the same phenomenon, it can be justifiable to conclude that the phenomenon is the result of the same cause, and that the cause may be hidden in the model.

Symptoms And Treatment Of The Patients Essay - 1028 Words

P.H is a 60 year old female of Latin origin who presented to the clinic with complaints of spontaneous dark greenish discharge from her breast. She states that the discharge is from her left breast and has been experiencing it in the last one month. She states it all begun with small swelling around the areola, but it did not bother her. She got concerned when she started experiencing painful burning sensation. She has not taken any medication to contain the pain. She is Gravida 4 Para 3104. She states that she breast fed all of her children Medications: Tylenol to manage arthritis PMH: None Allergies: Trimethoprin, Bactrim Chronic Illness: None Hospitalizations/ Surgeries: None Family History Father: Died at 92 y/o, he suffered from prostate cancer. He had a history of COPD Mother: 86 y/o, alive, diagnosed with hypertension and dementia Brother: 65 y/o alive and healthy Siblings: all are alive and healthy Social history The patient is a single mother of four. She lives with her children at her bought home. She is a manager at ABC real estate Agency. She actively participates in community health and development programs. She eats home-made food and tries to avoid fast foods as much as possible. She does not smoke, but she takes a glass of wine occasionally. She exercises rarely. Review of system General: She has no unexplained weight changes, fever or night sweats. Skin: No discolouration, bruising, paleness or rashes. Eyes: She does not use corrective lenses Ears:Show MoreRelatedSymptoms And Treatment Of The Patient981 Words   |  4 Pages06/02/15 Progress report documented that the patient was unable to come to the appointment due to his physical condition and distance. Phone conversation with the patient was noted. He reported being frustrated that his Klonopin was not filled the last time and was feeling very anxious. He noted mild depression. He was sleeping poorly and noted 4-5 hours of sleep each night and was using a CPAP machine. He was hopeless about his future and had psychomotor agitation. However, he denied any suicidalRead MoreSymptoms And Treatment Of Patients1121 Words   |  5 PagesThis study included 30 patients (21 females and 9 males, table 1) who received 45 TAP blocks. The blocks were performed after patients failed medication management. Twenty-five patients reported one or more abdominal surgeries before the development of pain and attributed their pain to surgery (Table 2). Eight blocks were performed on the l eft side, 12 on the right side, and 25 bilateral. One patient missed the follow-up, 9 blocks were reported to be ineffective (3 patients in this group were labelledRead MoreSymptoms And Treatment Of Patients951 Words   |  4 Pagesadmitted patients increases within hospitals on a daily basis. Doctors admit patients for various reasons such as if they want to monitor a patient’s symptoms, reaction to medicine or recovery process. In this way, patients can receive the care they need and get more specialized attention from nurses, doctors, and other medical practitioners. However, if the patients are in a hospital for too long a large payment is reflected in their health bill, and they take up space that more critical patients desperatelyRead MoreSymptoms And Treatment Of Patients1020 Words   |  5 PagesPatient, E.G, female of 24 years of age, born in Virginia, raised in Maryland, and who is currently residing in Virginia chief complaint is of right knee pain. Patient has experience this pain for four years and pain started at twenty-four years of age. Pain is sporadic. May not experience any pain somedays and there are days where pain level rises. Patient currently uses a knee brace as needed to relieve pain. Other than the chief complaint, patient overall health status is generally healthyRead MoreSymptoms And Treatment Of The Patient1435 Words   |  6 PagesThe patient is a 19-year-old male named Matt. He was being treated for lethargy, excessive thirst, recent unexpected weight loss, fever, and complaints of frequent urination. Matt is a college cross-country runner who is otherwise is healthy. He is currently uninsured and his diet consists of fast food meals and prepackaged meals. Also, he consumes 3-4 beers about 3-4 days a week. Matt is allergic to Penicillin as well as Sulfa Drugs. After the assessment Matt has a temperature of 101.6 F and hasRead MoreSymptoms And Treatment Of Patients2043 Words   |  9 PagesPatient A Paronychia is an infection of the nail that occurs when bacteria enter the tissue surrounding the nail following trauma to the surrounding skin or cuticle. (Rigopoulos et al, 2008) S. aureus forms part of the nasal flora of approximately 30% - 40% of the population, and can also be found transiently on the skin and in other areas e.g. mucous membranes, vagina. S. aureus produce lipases and glycerol ester hydrolases which break down lipids in the skin and can also grow in high salt concentrationsRead MoreSymptoms And Treatment Of Patients1069 Words   |  5 Pagesjoint of lower leg and pain in right knee. 12/18/15 Progress Report by Dr. Fuhrmeister described that the patient has right knee pain with radiation to the right leg. She is s/p right knee arthroscopy on 04/22/15. MRI of the right knee on 04/11/15 reported a lateral meniscal tear. It was recommended to have an MRI of a right knee and try PT, over her last visit on 11/16/15. The patient is requesting refills on medications. Her current medications include Opana 15 mg, Topamax 100 mg, Zofran 8 mgRead MoreSymptoms And Treatment Of Patients1329 Words   |  6 Pages1.4 Results: Seventy five patients were assessed for eligibility. Sixty seven were successfully consented and enrolled. Seven patients were dropped from postoperative follow up. Sixty patients successfully completed the study (figure 1). There were no significant differences between groups in demographic data (age, weight and sex) and duration of surgery (p 0.05) (table 1). Mean total consumption of IV PCA morphine rescue analgesia in the SICU in the first 24 hours postoperatively was significantlyRead MoreSymptoms And Treatment Of Patients Essay1915 Words   |  8 Pages Patient is a 52-year-old Caucasian male, who was referred to outpatient rehab, following an elective right total hip arthroplasty. The patient had a history of traumatic injury to the hip requiring open reduction internal fixation and later, removal of all the hardware. The Patient developed osteoarthritis of the joint and progressively suffered from the hip pain this past 10 years. The Patient was modified independent with household and community ambulation using a single-point caneRead MoreSymptoms And Treatment Of Patients Essay1819 Words   |  8 Pagesa hospital patient knows that comfort is not generally going to be found, but instead, a patient may find themselves overwhelmed with anxiety and fear. This uncomfortable feeling may be fueled by uncertainty in many different forms. Patients may be uneasy about upcoming and unfamiliar procedures, they are concerned about recovery from their illness, and /or they may be plagued by thoughts of their mortality. In addition to dealing with these personal thoughts going through the patients’ heads, the

Management And Cost Managerial Accounting - Myassignmenthelp.Com

Question: Discuss about the Management And Cost Managerial Accounting. Answer: Introduction In the manufacturing business organizations, Cost Accounting plays an important part. Cost accounting refers to the process to record, classify, analyze, summarize, allocate and evaluate different kinds of alternative courses of actions in order to control the organizational costs. Cost control helps in the reduction of organizational costs that leads to higher profitability (Drury, 2013). Companies prefer to implement different types of costing system for their companies like Activity Based Costing (ABC), traditional costing system and others. In the recent years, the emergence of another major costing system can be absorbed; that is Time Driven Activity Based Costing, commonly known as TDABC. It can be seen that traditional costing approach is the most well-known costing approach among the companies. However, in the recent years, organizations are facing various step backs at the time of using traditional costing system. For this reason, Robert S. Kaplan and Steven R. Anderson deve loped TDABC in the year 2004 to overcome the difficulties of the use of traditional costing approach and ABC (Kaplan et al., 2014). The main aim of this report is to analyze and evaluate various aspects of TDABC and to show the suitability of the implementation of TDABC. As per the provided information, it is the responsibility of the management consultancy firm to show the client the right path regarding the implementation of TDABC. Various parts of this report show the description, features, comparison with ABC and traditional costing and suitability of TDABC in the client organization. Description of the Client The client of the consultancy firm is a spare part of cars manufacturing company and the name of the company is Super Technology Corp. The main operation of the company is to manufacture the spare automobile parts for different vehicles. At the same time, the aim of the company is to manufacture quality products. Quality products can be manufactured when there is less amount of variation in the production process. In the production operation of Super Technology Corp, the presence of variance can be seen in the whole process of manufacturing. Currently, the company is using traditional costing approach for their manufacturing process. Recently, the CEO of the company is considering the adoption and implementation of TDABC for their manufacturing process as the presence of these variances are putting negative effects on the final outputs of the companies. Time Driven Activity Based Costing (TDABC) Description The earlier discussion shows that the concept of TDABC has been developed to overcome the difficulties of ABC and traditional costing approach. Under the process of TDABC, the costs of resources are directly assigned with the cost objects with the help of two sets of estimates; they are: 1) the cost per time unit for the supply of the resources capacity to the cost activities, and 2) an estimation of the required time units in order to perform an activity. For the calculation of the cost activities under TDABC, there are six specific steps. Step 1 is the identification of the services or the activities. Step 2 is the estimation of the total costs of each resource group. Step 3 is the estimation of practical time capacity for each resource group. Step 4 is the calculation of unit cost of each resource group. Step 5 is the determination of estimated time for each activity. Step 6 is the multiplication of unit cost of each resource group by the estimated time for the activity (McLaughli n et al., 2014). Features In case of TDABC, it can be observed that this particular approach of costing has some specific features and they are discussed below: Under the process of TDABC, it becomes easier for the cost accountants to assign cost to the different activities of manufacturing. In addition, this process takes less time to work (ker Ad?gzel, 2016). The integration of TDABC can easily be done with the existing or available Enterprise Resource Planning (ERP) system of the companies that boosts the manufacturing process of the firms (Siguenza-Guzman et al., 2014). The production managers become able to generate accurate monthly reports of operation with the help of TDABC. The costing system under TDABC is considered as more efficient than ABC and traditional costing system as it properly utilizes the manufacturing capacity of the firms. The implementation of TDABC helps the production managers in the effective forecasting of resource demands (ker Ad?gzel, 2016). The implementation of TDABC provides inexpensive as well as fast changes in the costing models (Siguenza-Guzman et al., 2014). The implementation of TDABC makes small but important information available to the managers for solving different kinds of problems related with the manufacturing process. The major feature of TDABC is that it can be easily implemented and used in any kind of industry (ker Ad?gzel, 2016). The above features of TDABC shows the superiority of this costing system compared to the other available system. Differences It needs to be mentioned that TDABC has some major differences with the traditional costing system. At the same time, major differences can be seen between TDABC and ABC approach. The following discussion shows the differences: ABC vs. TDABC System The ABC method is considered as the reply of the inaccurate method of American accounting standards. The main area of concern of ABC costing is related with the what has been done in terms of activities rather than what has been spent (Rajabi Dabiri, 2012). On the other hand, the main area of concern for TDABC is related with the identification of the capacity of each department or process and to make the allocation of cost of this capacity of resource group over the objective of costs based on the required time to perform each activity. Under the process of ABC, a number of cost pools along with different type of cost drivers can be seen. The cost pool is considered as the total cost associated with an activity and cost driver is a feature of ABC that affects the cost and performance of cost activities (Hardan Shatnawi, 2013). In case of TDABC, if there is a decline in the demand of work in a particular department, the processes of TDABC helps the organizational managers in estima ting the quantity of resources released. It implies that TDABC can capture various characteristics of a cost activity with the help of time equitation. Under the process of ABC, indirect costs are assigned on the cost activities and then they are assigned on the cost objectives. In addition, with the help of the cost drivers, expenses of indirect resources are allocated with the cost activities. In case of TDABC, the developed equation of TDABC helps in assigning cost and time in activities based on the objectives of each activity (Emblemsvg Bras, 2012). However, in case of both the TDABC and ABC, the calculation is done in six stages. Thus, from the above discussion, it can be seen that there are some major differences between TDABC and ABC. TDABC vs. Traditional Costing Approach The major difference between TDABC and traditional costing system is that traditional costing system is simple where TDABC is a more complex system. Under the system of traditional costing system, there is a requirement of cost objectives and used up resources for the evaluation of various cost activities; but in case of the TDABC system, dependency of various cost activities can be seen on the activities used in cost objectives (Rumble, 2012). Managements of the firms adopt the system of TDABC in the presence of high amount overheads along with large number of miscellaneous products. There is a requirement of highly reliable and accurate method of the management of organizational costs. However, in case of traditional costing system, the use of single overhead pool can be seen that is unable for the calculation of true cost. In the process of traditional costing system, random allocation of cost objects can be seen on the basis of labor or machine hours (Cooper, 2017). This can be c onsidered as a major difference. The inclusion of identifiable products can be seen in TDABC where the arbitral accumulation of various expenses including salaries, depreciation and others can be seen in traditional costing system. In addition, under the process of traditional accounting system, accountants determine the cost of production after the production of all the products. However, in case of TDABC, the cost of production is determined based on the feedback of customers and pocket range. The implementation of TDABC helps in lowering cost of production for increasing productivity (Cohen, 2014). Thus, from the above discussion, it can be seen that there are clear differences between TDABC and traditional costing system. Suitability of TDABC The above discussion shows different aspect of TDABC like features, differences and others. Now, it is essential to determine whether TDABC is appropriate in the manufacturing companies. The following discussion shows the suitability of TDABC in the companies: TDABC has the ability of the creation of proper insight in different cost activities carried out by the companies. In comparison to the cost associated in traditional accounting system, this information about costs play an important role in the process of strategic decision-making to best run the manufacturing process. Thus, in the absence of TDABC, companies will not be able to judge the impact of individual activities on the companys profitability (Schulze, Seuring Ewering, 2012). Another key benefit of the implementation of TDABC is the distinction between capacity used and capacity supplied. The process of the calculation of required time to continue different activities and to connect them with the clear cost calculations provides the managers with powerful insight for cost management. It leads to the use of unused capacities. In addition, the company can get idea about the places requiring increase in workload (Rumble, 2012). The system of TDABC covers all the areas of enterprise recourse planning and due to this, accurate costs can easily follow every order transaction of the companies. The implementation of TDABC shows an accurate picture of the processes to distribute costs to particular customers and to empower profitability analysis relationship (Hooze, 2013). Most importantly, the implementation of TDABC helps the management of companies in making right decisions. Companies become able to identify, complex business processes with the help of TDABC, and it leads to the better negotiation with the customers (Carli Canavari, 2013). The model of TDABC helps the business organizations in the identification of cost opportunities in order to increase the efficiency of whole production process. In addition, it helps in the increase in production capacity of the companies (Namazi, 2016). It needs to be mentioned that the model of TDABC can be easily updated as per the operation of the companies. The above discussion shows the usefulness of TDABC in the companies. The implementation of TDABC in Super Technology Corp. will increase the amount of output of the company by reducing the cost of production as it will increases the efficiency of the whole production process. After that, the management of TDABC will be able to gain proper insight about the nature of cost of the company, as it is helpful in the integration of TDABC with other system of the company like enterprises recourse planning and others. Thus, based on the above discussion, it can be seen that TDABC will be suitable for Super Technology Corp. Conclusion The above discussion shows that TDABC is a modern approach of cost accounting in the companies. The features of TDABC show that this system is easy to assign to different cost activities; at the same time, TDABC can be easily integrated with the ERP system. According to the above system, it can be seen that TDABC has some major differences with the ABC system and traditional costing system. The differentiation shows that TDABC is superior to ABC system as it can be implemented in highly diversified companies with large amount of overheads as well as large number of products. It can also be seen that the system of TDABC allocates total costs among the cost activities more efficiently than the traditional costing system. Lastly, the study shows the suitability of TDABC in Super Technology Corp. for having different benefits. Most importantly, TDABC helps the companies in effective decision-making process. References Carli, G., Canavari, M. (2013). Introducing direct costing and activity based costing in a farm management system: A conceptual model.Procedia Technology,8, 397-405. Cohen, M. X. (2014).Analyzing neural time series data: theory and practice. MIT Press. Cooper, R. (2017).Target costing and value engineering. Routledge. DRURY, C. M. (2013).Management and cost accounting. Springer. Emblemsvg, J., Bras, B. (2012).Activity-based cost and environmental management: a different approach to ISO 14000 compliance. Springer Science Business Media. Hardan, A. S., Shatnawi, T. M. (2013). Impact of applying the ABC on improving the financial performance in telecom companies.International Journal of Business and Management,8(12), 48. Hooze, S. (2013). Designing time-driven activity-based costing systems.The routledge companion to cost management, 126. Kaplan, R. S., Witkowski, M., Abbott, M., Guzman, A. B., Higgins, L. D., Meara, J. G., ... Wertheimer, S. (2014). Using Time?Driven Activity?Based Costing to Identify Value Improvement Opportunities in Healthcare.Journal of Healthcare Management,59(6), 399-413. McLaughlin, N., Burke, M. A., Setlur, N. P., Niedzwiecki, D. R., Kaplan, A. L., Saigal, C., ... Kaplan, R. S. (2014). Time-driven activity-based costing: a driver for provider engagement in costing activities and redesign initiatives.Neurosurgical focus,37(5), E3. Namazi, M. (2016). Time-driven activity-based costing: Theory, applications and limitations.Iranian Journal of Management Studies,9(3), 457. ker, F., Ad?gzel, H. (2016). Time?driven activity?based costing: An implementation in a manufacturing company.Journal of Corporate Accounting Finance,27(3), 39-56. Rajabi, A., Dabiri, A. (2012). Applying activity based costing (ABC) method to calculate cost price in hospital and remedy services.Iranian journal of public health,41(4), 100. Rumble, G. (2012).The costs and economics of open and distance learning. Routledge. Rumble, G. (2012).The costs and economics of open and distance learning. Routledge. Schulze, M., Seuring, S., Ewering, C. (2012). Applying activity-based costing in a supply chain environment.International Journal of Production Economics,135(2), 716-725. Siguenza-Guzman, L., Van den Abbeele, A., Vandewalle, J., Verhaaren, H., Cattrysse, D. (2014). Using Time-Driven Activity-Based Costing to support library management decisions: A case study for lending and returning processes.The Library Quarterly,84(1), 76-98.

Wuthering Heights By Bronte Essays (346 words) -

Wuthering Heights By Bronte A.) Write a short (2-3 paragraph) summary of what you read for this week... This week I read about this servant girl named Catherine who is in love with her master. At first she thinks it would be impossible to fall in love with him, then when she does fall in love with him she's afraid he could never love her back. She is more afraid that he won't look inside of her, she is afraid that he will look at her and see...his mail not a wonderful women that she is just his servant girl. B.) 2 passages that you find interesting... 1.) It is hard to forgive, and to look at those eyes, and feel those wasted hands. 2.) Let me alone! Let me alone! He doesn't love me and I'm dying for it. It is enough! I like these passages because Catherine talks about how much she loves her master but never tells him. I think this is driving her absolutely crazy! I. Introduction I think the books theme is about a girl who falls in love with a man who at first she thinks she could never fall in love with him, but then she does...and now she is afraid she cannot have him. II. Quotes "Loving! Did anybody ever hear the like! I might just as well talk of loving the miller who comes once a year to buy our corn pretty loving, indeed! and obth times together you have seen linton now here is the babyish trash. I'm going with it to the library; and we'll see what your father says to such loving. III. Quotes "Nonsense! do you imagine he has thought as much of you as you have of him?" IV. Quotes "If he doesn't see it I will be worth nothing for I am in love with my master." V. Conclusion She doesn't get the man she is in love with. In my eyes, I don't think she tried at all to get him. She could of atleast told him but not once did she say a word to him, about how much of love she had for him.

Free Essays on “The Questions That Liberate New Life”

â€Å"The Questions that Liberate New Life† We are moving away from the traditions of the past, and are focusing more on our values of the present. Our issues of today and social, political, religious faith, medical ethics, human rights, etc. This differs from the past by being more in tune with today’s actual events. A lot of people of strong, deeply embedded faith for traditions of the church (or their religious beliefs) are concerned that issues of today are being focused on too much as opposed to those having been taught by generations prior or thousands of years prior. â€Å"The new generations of theologians, theologizes around the perennial questions of our time: human rights, ecology and environment, medical ethics, third way, politics, economics for justice, liberation from all forms of oppression, and the furtherance of right relationships at every level of life.† (O’Murchu, 79) According to this statement in quotations, I would have to say that I agree with how society and the church are more concerned about the issues of today. From my own experience, in church, during the pastors sermon, he sometimes brings up issues of today’s society. If there was an issue such as abortion and the politics of it, he would discuss it. There are pro-life and pro-choice issues and the politics of whether they should make abortion become legalized or illegalized in the United States. I guess I would have to say that it should be a women’s choice to have a child or to terminate this child. If it were me in the situation, I would have this child because I couldn’t see myself terminating a part of me and my life. There are many different aspects that faith and society today can get involved in. Discussion Questions: First of all, I should ask how everyone feels if this was a positive or negative thing to happen to churches? I feel it was a positive thing to have develop in churches around the world. People are able to help ea... Free Essays on â€Å"The Questions That Liberate New Life† Free Essays on â€Å"The Questions That Liberate New Life† â€Å"The Questions that Liberate New Life† We are moving away from the traditions of the past, and are focusing more on our values of the present. Our issues of today and social, political, religious faith, medical ethics, human rights, etc. This differs from the past by being more in tune with today’s actual events. A lot of people of strong, deeply embedded faith for traditions of the church (or their religious beliefs) are concerned that issues of today are being focused on too much as opposed to those having been taught by generations prior or thousands of years prior. â€Å"The new generations of theologians, theologizes around the perennial questions of our time: human rights, ecology and environment, medical ethics, third way, politics, economics for justice, liberation from all forms of oppression, and the furtherance of right relationships at every level of life.† (O’Murchu, 79) According to this statement in quotations, I would have to say that I agree with how society and the church are more concerned about the issues of today. From my own experience, in church, during the pastors sermon, he sometimes brings up issues of today’s society. If there was an issue such as abortion and the politics of it, he would discuss it. There are pro-life and pro-choice issues and the politics of whether they should make abortion become legalized or illegalized in the United States. I guess I would have to say that it should be a women’s choice to have a child or to terminate this child. If it were me in the situation, I would have this child because I couldn’t see myself terminating a part of me and my life. There are many different aspects that faith and society today can get involved in. Discussion Questions: First of all, I should ask how everyone feels if this was a positive or negative thing to happen to churches? I feel it was a positive thing to have develop in churches around the world. People are able to help ea...

CRM & SharePoint Tools In Management Research Paper

CRM & SharePoint Tools In Management - Research Paper Example In the light of using a combination of or relying solely on the work of management and Information Technology (IT) there is much to be offered about the operations of both. For the most part IT is being established as a necessity of management, but also non-functional without the contributions of management. In connection with the outcome expectancy of either management processes or IT is can be established that the operators of IT would be considered the IT itself and that whatever innovations of IT are made are contributions of the IT personnel. That being said, Rockart establishes the relationship to be â€Å"in an effective relationship, IT professionals and line managers work together to understand business opportunities, determine needed functionality, choose among technology options, and decide when urgent business needs demand sacrificing technical excellence for immediate, albeit incomplete, solutions†¦.These relationships demand that both IT and line managers accept a ccountability for systems projects, which is achievable only when both parties share their unique expertise† (p. 47). CRM is an implementation that allows the organization to synchronize and mechanize all business processes. It utilizes customer support, sales techniques and marketing processes to integrate the companies entire disparate system of operations. It is defined by William, Daniel, and McDonald as â€Å"processes and technologies that support the planning, execution, and monitoring of coordinated customer, distributor and influencer interactions through all channels† (p. 5).... 5). The following is a chart illustrating the ultimate structure implemented by a CRM (CRM, p. 1) In order to justify the orientation of CRM previous factors on success measures must be available. Clarifying the need of the specific technology widens the range of CRM scope and possibilities. For the purposes of this analysis a direct citing of views is provided by William, Daniel, and McDonald below of their views on CRM successful strategy implementations (p. 8): 1. Determine intent: As with other IT applications, top management sponsorship and the presence of a champion to drive the intervention are widely recognized as important. The potentially far-reaching effects of e-commerce lead Dutta (2000) to take the tough position that the Internet should be â€Å"a top strategic priority for your CEO†. If the project’s aim is to add to customer value, this needs to be complemented by a customer or market orientation, or at least by the perception of the need for it (Wilson and McDonald 1996), in which case the project’s scope should aim to increase it. 2. Assess context: The IT context of a project includes the existing set of systems. Leverick et al (1998) emphasize the need for â€Å"compatibility and integration with other marketing IT projects†. Ryals et al (2000) go beyond this to the need for a plan for customer-facing systems to converge so as to give a single view of the customer or competitors. The wider organization also needs to be aligned around the customer, either through the organizational structure (McDonald 1996) or through cross-functional teams (Ryals 2000; Wilson and McDonald 1996). A further element of the

Case study Essay Example | Topics and Well Written Essays - 2750 words

Case study - Essay Example In order to remain competitive and keep strong corporate image, Eurobank creates its culture based on a strong corporate philosophy and unique national values and traditions of the home country. The relationships between corporate and national culture can be explained by a strong impact on national traditions and cultural values typical for France. They involve "loyalty and long service, paternalistic values and commitment to labor laws in its redundancy policy" (Baron & Walters 1994). Eurobank adopts the national culture as the core of its ethics and corporate image. Eurobank favors attributes that allow it to define organizational identity from the perspective of organizational actors' experiences (e.g., leadership, governance structure, professional qualities required for climbing the corporate ladder). Top management presents quality service to customers as one of the bank's main defining attributes. This is clear from the presentation of customer service as a mission, a primary goal, a tradition, a constant, a strength, a reason for everything else the bank does, and a distinctive Eurobank trademark (Brake et al 1995). A company's culture is actually an aggregate of subcultures that have developed in response to unique challenges faced, by different groups within the organization (Brake et al 1995). ... The organization provides a broad range of financial services and has an extensive national and international network. It is a highly visible and successful organization that has vied for a superior position among its competitors on many levels. The goals of the organization are pursued in accordance with an underlying ideology, or philosophy, based on beliefs, values and attitudes (Brake et al 1995). This ideology determines the 'culture' of Eurobank and provides a set of principles which govern the overall conduct of the organization's operations, codes of behavior, the management of people and its dealings with other organisations. These sets of principles may be recognized and implemented informally as 'accepted conventions' of the organization or they may be stated formally in writing. It is mission is to "offer a localized service which mirrors the values of local customers yet provides access to a sophisticated banking network is an important strand in the business strategy" ( Baron & Walters 1994). In this sense, Eurobank management has an effect on corporate culture by setting an expected standard. Managers have a high degree of autonomy which allows them to reward employees within their departments. Still, day to day, interpretations of corporate values are left up to the individual employees. They may be somewhat independent in thought, but there also may be a "groupthink" that develops in much the same way as assumptions do. Leadership helps to influence values within the corporate culture but, still, it cannot control them. Aspects of culture bleed into every activity of the organization. For Eurobank, they are often intangible qualities, but they are significant none the less. To be part of the organization's identity, an